Comparison

Every tool on the shortlist, one table.

The same twelve rows for all seven, each cell linked to the vendor's own documentation. Including the rows where they win.

Side by side

What changes when the work is for a client.

Scheduling is where these tools converge. They diverge on whether the product assumes you own the account or you are posting for someone who does.

Client workflow
Clients approve without an accountNo login, no seat and no onboarding for the client
Haba Social
Magic link per post
Planable
Comment only without a loginsource
HeyOrca
Yes, no login neededsource
Zilfu
Reviewer login requiredsource
Buffer
Client needs a Buffer accountsource
Later
Comments only, Growth upsource
Publer
Client seat requiredsource
Hootsuite
Advanced and above; inside Hootsuitesource
A separate room per client brandIsolated channels, media and reporting, with access granted brand by brand
Haba Social
Included, one subscription
Planable
Yes, one plan per clientsource
HeyOrca
Yes, one plan per clientsource
Zilfu
Permissions are org-widesource
Buffer
Channel permissions, not roomssource
Later
Access Groups, Growth upsource
Publer
Unlimited workspacessource
Hootsuite
Not documentedsource
Collect assets without an accountSend a link; photos and video land in your review queue
Haba Social
Content Drops, every plan
Planable
Workspace access requiredsource
HeyOrca
Text message, US and Canadasource
Zilfu
Not documentedsource
Buffer
Not documentedsource
Later
Not documentedsource
Publer
Not documentedsource
Hootsuite
Not documentedsource
Reporting
Branded PDF reports in your nameYour logo and your colours, with no vendor branding on the file
Haba Social
White-label, every plan
Planable
Logo only; white-label withdrawnsource
HeyOrca
Pro; app branding, not the PDFsource
Zilfu
Included, every plansource
Buffer
Logo on the cover, Teamsource
Later
Not documentedsource
Publer
Enterprise, still on the roadmapsource
Hootsuite
Custom reports, Professional upsource
A live client dashboard, no loginA link the client can bookmark that is current whenever they open it
Haba Social
Live link per brand
Planable
Fixed period, not livesource
HeyOrca
Yes, with the reporting add-onsource
Zilfu
One link per accountsource
Buffer
PDF export onlysource
Later
Instagram report link onlysource
Publer
PDF export onlysource
Hootsuite
Not documentedsource
Credentials and attribution
Encrypted vault for client loginsStore logins per brand. Team sharing, per-person permissions and the activity log are Agency only
Haba Social
On every plan; sharing and audit on Agency
Planable
Not in productsource
HeyOrca
Not in productsource
Zilfu
Not documentedsource
Buffer
Not in productsource
Later
Not documentedsource
Publer
Not in productsource
Hootsuite
Not documentedsource
Clicks attributed to the postEvery click tied back to the post, platform and campaign that earned it
Haba Social
go.haba.social, every plan
Planable
Via a separate link toolsource
HeyOrca
Shortens, cannot tracksource
Zilfu
Not documentedsource
Buffer
Bitly; clicks live theresource
Later
Not documentedsource
Publer
Via Bitly or Dubsource
Hootsuite
Not documentedsource
Automatic UTMs and your own tracking domainTagging applied at publish time, on a domain that carries your name
Haba Social
Both, every plan
Planable
Not documentedsource
HeyOrca
Build tracked links elsewheresource
Zilfu
Manual builder onlysource
Buffer
UTMs yes, domain via Bitlysource
Later
Not documentedsource
Publer
UTMs yes, no own domainsource
Hootsuite
Not documentedsource
Link in bio on your own domainA bio page per brand, tracked like every other link
Haba Social
Per brand, custom domain
Planable
Not in productsource
HeyOrca
Instagram only, no domainsource
Zilfu
Yes, no custom domainsource
Buffer
Redirect only; costs a channelsource
Later
Yes, no custom domainsource
Publer
Linkie, from $9 a monthsource
Hootsuite
Not documentedsource
Publishing
Networks you can publish toInstagram, Facebook, X, LinkedIn, YouTube, TikTok, Pinterest, Threads, Bluesky and Telegram
Haba Social
All ten
Planable
Eight; no Bluesky or Telegramsource
HeyOrca
Eight; X removed April 2026source
Zilfu
Seven; no YouTube or Blueskysource
Buffer
Nine; YouTube Shorts onlysource
Later
Eight; no X or Blueskysource
Publer
All tensource
Hootsuite
Nine to publish; no Telegramsource
One post, tailored per networkCaptions and crops adjusted per platform without starting again
Haba Social
Captions and crops per network
Planable
Yes, sync on or offsource
HeyOrca
Yes, per-channel editorsource
Zilfu
Yes, per accountsource
Buffer
Per network, not per channelsource
Later
Yes, multi-profile schedulingsource
Publer
Yes, in the composersource
Hootsuite
Not documentedsource
Cost
What ten client brands costTen brands with reporting, priced from each vendor's own published rates
Haba Social
$79 a month, one plan
Planable
$59 a month per clientsource
HeyOrca
$118 a month per clientsource
Zilfu
$79 a month, one plansource
Buffer
$12 a channel on Teamsource
Later
$170 a month for ten Social Setssource
Publer
$7 per extra accountsource
Hootsuite
$1,197 a month for 3 Advanced seatssource

Checked 7 October 2026.

Pricing

The vault is on every plan.

Team sharing, per-person permissions and the activity log are Agency only. Plans also differ by limits. Annual billing saves 20%.

Starter

Individuals and small brands

$19/month

10 social accounts · 300 posts / month

  • Calendar and scheduling
  • Publish to every connected network
  • Analytics on every post
  • Vault — 10 stored logins
Popular

Creator

Creators and growing brands

$39/month

20 social accounts · 1,500 posts / month

Everything in Starter, plus

  • 5× the monthly posting allowance
  • Client and brand reporting
  • Vault — 50 stored logins

Agency

Agencies and teams

$79/month

60 social accounts · 5,000 posts / month

Everything in Creator, plus

  • Team access and roles
  • Team Vault sharing, permissions and audit log
  • Priority support

Try it on a real client brand.

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