Everything Social Newsletter
They changed the feed...again
Everything Social is the weekly note that tells you what actually moved on social media this week, and what to do about it.
- A couple of emails a month, never more.
- Practical playbooks, not product spam.
- One click to unsubscribe, any time.
Past issues
Everything Social, September 2026: Applause was never the point
Sends, searches and the pause now count for more than hearts. Plus the Meta checkbox that quietly turned into a discount.
Everything Social, October 2026: Made by you, posted today
Feeds spent October rewarding the original, the recent and the easy to name. Meanwhile, Meta and OpenAI started rewriting your ads.