Insights
Notes on running social for clients.
Guides, playbooks and short videos on approvals, reporting, scheduling and growing a social media business.
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Strategy4 min read
One calendar, four algorithms. That’s the bug.
YouTube, Threads, LinkedIn and Facebook each said what they want this month, and the answers don’t match. One caption pasted four times serves none of them.
Strategy4 min read
Nobody is searching for follower counts anymore
TikTok, LinkedIn and YouTube have tested ways to find creators by brief, job title or audience. Follower count is no longer the first column.
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