LinkedIn gave your connections their own feed

TL;DR

For You says, “Here’s someone you’ve never met.” The Network feed says, “Here’s someone you chose.”

LinkedIn is testing a separate feed of only your connections and the accounts you follow, in a handful of markets that its announcement says include the UK.

Before you post, ask yourself: “Would the people who already know my work stop for this?”

Scroll LinkedIn for five minutes and count the posts from someone you actually know. For most people it is a handful, wedged between a stranger's lessons from a failed start-up and a carousel about morning routines. On 15 October LinkedIn conceded, in its own newsroom, that this deserves a separate feed.

Room for the people who chose you#

The Network feed shows posts only from your connections and the accounts you follow. LinkedIn calls it a test, rolling out in select markets "starting with the U.S., India, U.K., and Australia", and has given no date for anything wider. It sits beside the main feed rather than replacing it. In September the company's chief product officer, Hari Srinivasan, had already shown a version with Network and For You tabs; this is the first time LinkedIn has put it in a formal announcement.

The catch, as the Times of India pointed out, is the word follow. Follow twenty creators and they sit in the Network feed next to your former manager. It is a feed of people you chose, not strictly people you have met.

Who you are writing for changes#

For three years the advice on LinkedIn has been to write for strangers: broad hooks, universal lessons, formatting built for whoever the algorithm finds. The Network feed rewards the opposite. The audience is smaller and warmer. They know your job, your company, possibly your face. Posts that work there read less like a keynote and more like an update to colleagues.

That turns the connection list back into distribution. The requests you accepted out of politeness in 2019 now decide who sees you in the quieter room. The people who gain are those whose networks already hold their customers: the accountant connected to the founders she advises, the recruiter connected to the hiring managers who call him back.

The pinned comment is a second headline#

The same update lets authors pin a comment. LinkedIn tried this in 2022 and shelved it, Social Media Today notes, so this is a return rather than a debut. It sounds minor. In practice the first reply under a post is where readers decide whether the thread is worth opening. Pin a comment that adds the number the post left out, or a customer's one-line reaction, and it frames everything below it.

The money is mostly American, for now#

The creator half of the announcement is about earning. The new Dashboard puts analytics, drafts and scheduled posts in one place and is rolling out globally over the coming weeks; on mobile it sits behind your profile picture. In-Stream Ads, which pays creators when pre-roll ads run on their videos, is a test with select US creators and advertisers, and LinkedIn has not said how revenue is split. Advice Sessions lets US Business Premium subscribers sell one-to-one consultations from their profile, with verification required.

For a UK brand or consultant, then, this month's practical news is the feed and the pin. The payouts come later, if they come.

What it looks like in a feed#

Take a small design studio. Its usual LinkedIn post is a polished case study aimed at nobody in particular. The Network-feed version is the founder writing to the six hundred people she actually knows: we have just finished the rebrand for the dental practice down the road, and here is the one decision the client pushed back on. Underneath, she pins the client's reply.

Same studio, same week. One post is for reach. The other is for the people most likely to hire her again. LinkedIn has just built a separate shelf for the second kind, and most company pages have nothing to put on it.

Sources#

• LinkedIn: New ways to build meaningful connections, grow your side hustle, and earn (15 Oct 2026)

• Sam Corrao Clanon, LinkedIn: All-in-one Dashboard and new ways for creators to earn (15 Oct 2026)

• The Verge: LinkedIn is testing a feed that only shows people you know (16 Oct 2026)

• Social Media Today: LinkedIn adds new creator monetization options (15 Oct 2026)

• Times of India: LinkedIn is testing a feed without strangers (16 Oct 2026)

• Parasocial: LinkedIn tests ad revenue share for creators (17 Oct 2026)

• Hari Srinivasan on LinkedIn: testing Network and For You tabs (18 Sep 2026)