Insights
Notes on running social for clients.
Guides, playbooks and short videos on approvals, reporting, scheduling and growing a social media business.
LinkedIn gave your connections their own feed
LinkedIn is testing a feed of only your connections and the accounts you follow. The people who already chose you get a room of their own.
LinkedIn put its logo on your video
LinkedIn’s mobile app appears to lay a small logo across the top of videos. Every app covers a different part of the frame, so check yours on a phone.
One million people pressed the slop button
More than a million LinkedIn members used the new “Seems like AI slop” option in under three weeks. Posts it flags get about 40% fewer views.
LinkedIn pays for dwell. Not for “thoughts?”
LinkedIn’s feed is trained to predict how long people stay on a post. Engagement bait buys a tap. The pause is what gets paid.
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