Insights
Notes on running social for clients.
Guides, playbooks and short videos on approvals, reporting, scheduling and growing a social media business.
One calendar, four algorithms. That’s the bug.
YouTube, Threads, LinkedIn and Facebook each said what they want this month, and the answers don’t match. One caption pasted four times serves none of them.
LinkedIn put its logo on your video
LinkedIn’s mobile app appears to lay a small logo across the top of videos. Every app covers a different part of the frame, so check yours on a phone.
Your feed is now the second tab
Meta is testing Facebook and Instagram versions that open straight into full-screen Reels. Whatever an app shows first is what most people see.
Nobody is searching for follower counts anymore
TikTok, LinkedIn and YouTube have tested ways to find creators by brief, job title or audience. Follower count is no longer the first column.
One million people pressed the slop button
More than a million LinkedIn members used the new “Seems like AI slop” option in under three weeks. Posts it flags get about 40% fewer views.
The repost stopped counting
YouTube says Shorts that re-upload other creators’ videos without significant changes will likely get less reach. Captions and minor edits don’t count.
Pinterest put the ad inside the search
Pinterest’s Visual Search Ads put a paid result inside search, built from your existing product images and titles. Your product photo now has to win a shortlist.
Ask your editing app why the Reel died
Instagram’s Edits assistant reads your Reels data and explains why one held attention and another didn’t. For now it is US only.
WhatsApp is putting Channels next to your mum
WhatsApp is moving Channels into Chats. Proximity raises the cost of spam.
Your audience can unsubscribe from your niche
Your Algorithm lets viewers mute topics. One-niche accounts can go quiet while the follow stays.
How to price social media management without pricing per post
Per-post pricing punishes you for getting good at the job. Here is how to structure retainers so the margin holds as the work gets more efficient.
The live stream is now an ad unit
Instagram’s Live video ads let brands put paid spend behind a creator’s broadcast while it is happening. The Live is no longer theatre. It is inventory.
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